Reasons to Invest in a Veterinary Ultrasound

Ultrasound in the veterinary industry has quickly become mainstream over the past decade. More and more veterinary practices are looking towards investing in ultrasound each year. However, what is the reason behind this move? What advantages can your establishment gain by investing in ultrasound? Well, below are all the answers to your questions.

1. Advancements in Technology

Modern ultrasound systems are far easier to use than an ultrasound from 20-30 years ago. You get improved image contrast and higher resolution when using the new and improved veterinary ultrasound equipment. Users can reliably locate subtle lesions and see smaller organs, leading to quicker diagnoses.

You also get an automatic image optimization feature that gives you relief from strenuous machine controls. Veterinary technicians can now focus on faster and accurate diagnosis, thanks to advancements in technology.

2. Offers a New Revenue Stream

On average, veterinarians will spend somewhere between $18,000 to $30,000 on a decent ultrasound system with a basic set of probes. Although the numbers might seem high, research findings indicate that ultrasound offers an instant stream of revenue.

The potential return of investment on an ultrasound machine is significantly greater than you might have anticipated. Many practices are charging anywhere between $150-$450 per abdominal ultrasound depending on confidence level, location, and who is doing the scan. It will also help if you consider the demand of your current clients in your calculations.

3. Reduced Diagnostic Costs

Did you know that diagnosing an animal’s sickness is less expensive when using ultrasound? Other imaging modalities like MRIs and CT scans are relatively more costly in the long-run. It is also worth mentioning that ultrasound reduces anesthetic risks, thus lowering the cost of care.

However, you need to ensure that all your workers get fully trained in using the ultrasound equipment. You will also have to invest in instructional courses and seminars for all your sonographers. Choice Medical Systems, Inc can help you shorten the learning curve.

5. Increase in Referral Network

You are missing out on a lot of revenue when you refer your clients to a different practice. Most veterinary offices refer to animals that need ultrasound simply because they don’t have the proper equipment. Doing this means that you are taking revenue out of your pocket and dropping it right in your competitor’s wallet.

Having an ultrasound machine will help you retain your current clients and generate more referrals. Never underestimate the power of word-of-mouth referrals in the veterinary industry. You have probably realized that pet owners feel more confident in an establishment with the most advanced modalities. Many of your clients will recommend your business to their family, friends, and colleagues.


Having ultrasound equipment in your veterinary practice is the first step towards increased revenues. However, your staff needs proper training to make the most out of the investment. Choice Medical Systems, Inc offers both specialty level and GP level ultrasounds at a great value with training and classes included for your staff. Ensure you contact us today to speak to an expert and schedule an appointment. We are here to help you take your practice to the next level.